What is copywriting?
Honestly, my favorite high income skill...
But the dictionary defines copywriting as: “The activity or occupation of writing the text of advertisements or publicity material.”
More simply, copywriting
is the reason people buy something.
It is what takes someone from being unaware they have a problem…
…to being aware they have a problem but being unaware that a solution exists…
…to being aware that a solution exists but not knowing what product to buy…
…to finally knowing what product to buy and actually buying that product.
Copywriting is the content you see on a Facebook ad.
It’s the content you see on a regular Facebook post.
It’s the words spoken in any conversation. (I guess you could call this “copyspeaking”)
Point is… copywriting is how we communicate with each others as human beings.
More importantly, it’s how we communicate effectively and persuasively.
When people talk about “clickbait” headlines, they are talking about copywriting.
When people talk about how the news is always putting out negative information, they are talking about copywriting.
When people talk about the great speech Martin Luther King gave many years ago, they are talking about copywriting.
I hope you’re starting to see a trend here…
EVERYTHING IS COPYWRITING.
Copywriting is why people do things.
It’s why people buy stuff.
It’s why people get hired.
And it’s why people get married.
Copywriting is the way you speak, the way you communicate, the way you get your point across.
And if you want to achieve success in anything in life, you HAVE TO get good at copywriting.
Because whatever it is you’re trying to become successful at, it’s going to require selling others on your idea, your dream, your vision, your product, your service, yourself, etc.