This is the ultimate catalyst.
It makes all the other ones better.
How can you write effective copy if you don’t know your target audience?
How can you close if you don’t know your prospect?
How can you speak if you don’t know your audience?
You can’t!
And the way you learn about all those people is by doing your RESEARCH.
Now, this is probably the least sexy high income skill out there.
Mainly because it might require you going through dozens of Google pages, dozens of product review pages, and engaging in an in-depth analysis of a prospect and/or his/her business.
But it’s worth it.
Think about it: how much better would you write copy if you knew exactly what made your target audience tick?
How much better would you close if you knew a prospect’s business better than they knew it themselves?
And how much better would you be able to persuade and influence if you knew exactly how to tug at people’s heartstrings? (and to do it in a way where they’re totally okay with it!)
Look, research is the unspoken holy grail of all high income skills.
And it’s never talked about because it’s not sexy.
It’s mundane and boring
But it’s necessary.
And it’s what will put you above the rest of the competition.
If you can engage in the dirty and dry process of doing your research…
…While everyone else is too lazy and just want to “get by”…
…You will have an unbelievable competitive advantage over everyone else in your field.
Truth is, most people today are lazy as shit.
Maybe that’s because technology’s made us that way…
…But the reason is irrelevant.
What’s relevant is how you’re going to take advantage of it.
Are you going to grab the opportunity by the balls…
…Or are you going to fall prey to the same helpless sloth that everyone else in our society has become absorbed by?
The choice is yours.
Take advantage.
Do your research.
Study your competitors.
Study your prospects.
Study your marketplace.
Listen, in a day and age where we are more connected than ever yet feel more isolated than ever…
…the most valuable gift you can give someone is making them feel heard and understood.
The way you do that is by knowing them better than they know themselves.
And the way you do THAT is by doing your research.
Study, research, whatever you want to call: it’s the greatest unspoken high income skill.
You’re now part of the 1% that sees the opportunity that very few can see.
And all you need is the discipline and the follow-through to take full advantage of it.